Focus on men aged 40-65 with a household income exceeding $75,000 annually. This demographic demonstrates a higher propensity for purchasing pharmaceuticals online.
- Refine your targeting: Don’t just target “men.” Specify interests like golf, financial planning, or classic cars. These interests correlate with higher disposable income. Leverage online behavior: Use data from search history and website visits to identify potential customers actively seeking solutions related to erectile dysfunction. Target ads accordingly. Utilize location data: Prioritize high-income areas within your broadcast range. Focus your radio spots during times when your target demographic is most likely listening.
Consider these additional segments for diversified reach:
Men aged 35-39 with similar income levels and online behavior. Men with specific health conditions often linked to erectile dysfunction (after appropriate legal consultation and adherence to advertising regulations).
Test different ad creatives and messaging to each segment. Analyze results and adjust your strategy for maximized ROI. Continuous monitoring and adaptation are key.
- A/B testing: Experiment with different calls to action, ad lengths, and radio station choices. Data analysis: Track conversion rates and website traffic originating from each ad campaign. Campaign optimization: Based on data analysis, refine your targeting parameters and messaging.
Remember, precision targeting yields superior results. By focusing on your ideal customer, you maximize your advertising budget’s impact.
